Rise. Measure. Win.

The data experts in South African football.

Phakama Analytics produces AI-driven match reports, opposition dossiers and highlight reels for the forgotten tiers — ABC Motsepe, Hollywoodbets Regional and LFA Premier. From R 550 a month. No contract.

ABC Motsepe Hollywoodbets Regional LFA Premier Cape Town Tygerberg
LIVE TRACKING · MATCH 1023 xG 1.84 · 0.92
#10 MOKOENA xG 0.18 · 92% pass HOME 2 · 1 AWAY 87:14 · ZONE 14
POSSESSION 58% · 42% PPDA 8.2
The wedge

Hudl charges R 90,000+ a year. Your club budget is R 500,000. We work in that gap.

Football analytics has consolidated globally. Hudl now owns StatsBomb and Wyscout. Their floor pricing assumes English Premier League economics — not Mitchell's Plain Sunday-afternoon football. Ninety percent of South African clubs are excluded by price, not by need.

AI changed the maths. Open-source computer vision, large language models, and a founder who watches the game lets a one-person operation produce analyst-grade output for one-fiftieth of the global price. That's Phakama.

What clubs at this level actually pay

Hudl Proannual licence
R 94,000+
Wyscoutannual licence
R 94,000+
Veo Cam 3hardware + sub
R 19,000 + R 4,500/yr
Part-time data analystmonthly retainer
R 8,000 – R 15,000
Phakama Iqhawefull ABC Motsepe stack, monthly
R 2,300
What you actually get

Every shot. Every pass. Every pattern that decided the match.

Below is a live shot map drawn the same way every Phakama match report draws one. Gold dots are goals. Navy dots are misses. Larger dots = higher expected-goals (xG) value. The shape of the map tells the gaffer where his side is creating — and where he's leaking.

Cape Town Spurs — Shot Map (animated demo) xG 1.84 · 4 shots

The story is in the shape.

Two goals (gold), both inside the six-yard box. Six clear chances created — three of them inside the area. The opposition forced everything else from the edge. That's a side dominating the dangerous third, not a side getting lucky on the scoreboard.

Every Phakama match report carries this map alongside the pass network, set-piece breakdown, and a one-paragraph "Story of the match" written by AI and spot-checked by an analyst before delivery.

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What we sell

Four products. Delivered automatically. Branded for your club.

Match Report

Sunday by 18:00

One-page PDF: xG, shot map, pass network, top performers, set-piece breakdown, AI commentary. Ready by Sunday afternoon — every match, every week.

📊

Opposition Dossier

72 hours pre-match

Pre-match read on next opponent: tactical patterns, set pieces, individual threats, suggested counters. Coach reads it on the training drive.

🎬

Highlight Reel

36 hours post-match

Auto-clipped video: every shot, every chance, every defensive action. 3-minute reel for socials; bespoke clips on request for Iqhawe and above.

🔍

Recruitment Shortlist

12 per season · Iqhawe+

Quantified profile of any player Phakama has tracked. Want a left-back from the rivals' last 5 matches? It's in your inbox by Friday.

How it works

Upload by Saturday. Read by Sunday.

Your part: hit upload. Our part: everything else. The pipeline runs while your gaffer eats Sunday lunch.

You upload your match

Veo cloud share, broadcast feed, smartphone-on-tripod, or LFA league recording. Drop the file into your private Phakama Drive folder.

Our pipeline detects every event

Computer vision tracks every player, the ball, jersey teams. A Python event detector converts pixels into structured passes, shots, tackles and possessions.

AI writes the report — analyst signs off

Claude writes the "Story of the match" from your data. The founder spot-checks every report before delivery. Numbers are the hero; the AI just reads them out.

PDF + reel land in your Drive

Branded, ready to share with the dressing room or the chairman. WhatsApp confirmation arrives within 36 hours of your upload — every fixture, every week.

DROP IN: 30-second match-day reel · placeholder until first paying client gives permission

Note for ops: when a client signs the marketing-release schedule, replace this placeholder with a 30-second cut of their footage + Phakama overlay.

Pricing

Anchored below a part-time assistant coach.

Month-to-month. Cancel by WhatsApp. No setup fee. No per-match charges. The price you sign is the price for the season.

Imvula "The Rookie"

For LFA Premier League clubs.

R 550/mo

Cheaper than three takeaway lunches.

  • ✓ Match report PDF every match
  • ✓ Highlight reel every match
  • ✓ Basic player stats dashboard
Start Imvula

No contract

Iqhawe "The Champion"

For ABC Motsepe (SAFA Second Division) clubs.

R 2,300/mo

Founder-touched. Recruitment included.

  • ✓ Everything in Inkanyezi
  • Recruitment shortlists (12/season)
  • ✓ Founder-led tactical board call (30 min/wk)
  • ✓ Bespoke clip requests
  • ✓ Custom KPI dashboard
Start Iqhawe

No contract

Inkosi "The King"

For NFD-aspirant clubs. Bespoke.

R 5,500+/mo

Promotion-grade. White-glove.

  • ✓ Everything in Iqhawe
  • ✓ Dedicated WhatsApp analyst
  • Bi-weekly video review session
  • ✓ Custom set-piece library
  • ✓ Quarterly board reporting
Speak to founder

Bespoke

Sample Phakama match report
See for yourself

One PDF. One page. One Sunday afternoon.

This is what your gaffer reads on the way to training. Not a 30-tab dashboard he'll never log into; not a Hudl licence the kit-man can't open. A single Phakama-branded page with the numbers that matter and the story they tell.

Download the sample below — it's rendered from public StatsBomb data with our pipeline and clearly flagged as a sample. The exact format your club would receive from real footage every week.

Download sample PDF Get a free dossier on your next opponent
Honest answers

Twelve objections. Twelve answers.

"Our coach has been doing this 30 years. He doesn't need stats."

Exactly. Phakama gives him the receipts to back his eye, and the receipts to win arguments with the chairman.

"We can't afford it."

Imvula tier is R 550 a month — less than three takeaway lunches. If we can't show value in two months, we walk and refund the unused portion.

"We don't have video."

A phone on a tripod works. We'll teach you in 10 minutes. Once you're a paying client, we'll quote you a Veo Go subsidy in your second season.

"How is this different from MyComLink or Soccer Laduma?"

Those are league results sites. Phakama is your private analyst. None of our reports are ever public.

"You're new — what if you disappear?"

Everything we deliver is in your Google Drive. You own the files. We don't lock anything.

"What about my players' data?"

We're POPIA-compliant. Players sign a release on a digital form. Data is only used for your club unless both you and the player opt in to the anonymised player database.

"Can you guarantee promotion?"

No, and anyone who does is lying. We can guarantee your chairman has the same caliber of information as the PSL clubs.

"How long does setup take?"

Twenty minutes. We provision a Drive folder, a WhatsApp number, and send you the upload link.

"Why don't you do this for our rivals?"

We do — but every report is exclusive to the buying club. Reports are private; the database that powers them is shared only in anonymised form.

"What if the AI is wrong?"

Every report is human-reviewed by the founder before delivery. AI does the heavy lifting; the founder signs off. Material errors are corrected for free within 24 hours.

"How do I cancel?"

WhatsApp "cancel". Service stops, the unused portion refunds within 14 days. No contract. No exit fee.

"I want a different language."

Reports issued in isiXhosa, isiZulu, or Afrikaans on request from Inkanyezi tier and up. Hudl will not do that.

The next opponent's dossier is on us.

Tell us your next fixture. We'll send you a free 4-page opposition report by the end of the week. No pitch. No follow-up unless you want one.